Career management: here are our tips for coaching
Having a fulfilling professional life, changing your life or learning a new profession, requesting support for change or approaching your position as a manager, are all reasons leading to professional coaching
The profession of coach is indeed very fashionable, both in individual coaching and in business coaching.
According to an INSEE study file , 2.3 million working people in France wanted to change careers or jobs in 2017, or almost one in ten workers.
27% of people wanting to find a new job want to improve their working conditions: these are more often women and people over 50.
This is a boulevard reserved for professional coaching. Superprof looked at the coaching professions, in particular: what do you need to do to coach and how to find your first clients?
Professional development courses: how to find students?
Our civilization engaged in a process of globalization of exchanges, constantly disrupts the professional environment and the resilience of individuals, and sometimes places them in delicate situations.
Difficulties in matching the training course and the visibility of growing markets to find your way, etc.
In such a situation where business determines the professional life of a large proportion of the working population, becoming a professional coach consists of a relationship of support for social integration.
To find students in personal coaching courses, the supervising coach will need to identify their target audience and know which coaching tools to use according to this or that need.
A professional coach cannot coach everyone and must have a specialization: certified coach in non-violent communication, neuro-linguistic programming (NLP) training, specialist in systemic approach, transactional analysis, etc.
Specifically, he must decide whether he is talking to individuals wanting a life coach, a helping hand in personal development or to a senior executive audience looking for a business coach.
The fundamental challenges of coaching – executive coaching, team coaching, personal life coaching – lie in the ability to optimize one’s service offering : help with professional retraining, management of change in marketing strategy, help with interpersonal relations, preparation recruitment interviews, etc.
Then, you have to know who you are talking to : employees, executives, shareholders, general management, commercial management, political leaders, company in difficulty, in receivership, etc.
According to the INSEE study, of the 2.3 million active people employed in France who wanted to change careers or jobs in 2017, 23% wanted to increase their income and therefore benefit from upward social mobility.
To capture as many clients as possible, coaches have several levers:
Develop communication strategies: website, social networks, word of mouth, partnerships, entrepreneur fairs, etc.,
Define your preferred methodological support,
Take care of your ad: (photo, text, experiences, what training to become a coach, possible past references).
To find your first clients, a first so-called exploratory interview is often offered: to identify with them their professional objectives and the action plan, the breadcrumb trail of the coaching sessions.
Is there coach training recognized by the State, a diploma to become a certified coach as you often have to pass a competitive examination to become a certified teacher, a permanent civil servant reporting to the Ministry of National Education?
Professional coaching: where to train and what specialization to offer to stand out from the competition?
To date, there is no legislative measure regulating the exercise of the profession of coach: anyone of working age can claim to have the necessary skills to provide personal coaching.
If the most widespread status is that of liberal professions – there are few coaches employed by a coaching firm – it is nevertheless often necessary to provide professional certification to be legitimate on the “coaching market”.
Notwithstanding the prospects for potential growth of your independent activity, you must of course attract the public, seduce prospects and convert them into future customers.
For most coaches, having followed specific training – manager training, business coaching training, for example – is a way of giving themselves comparative advantages to stand out from the competition.
